Statistics: Use Data to Support Your Decisions

kub.sh goes beyond link shortening: it delivers rich data to power your strategies. Track clicks, understand audience behavior, and fine-tune campaigns with precision.

With detailed and exportable data, you can make informed decisions to improve the performance of digital campaigns, social media, and other marketing channels.

Overview: Tracking Performance

On the main dashboard, you’ll find an overview of all your shortened links with key metrics to assess performance and identify trends. Let’s explore the main sections and understand how each one can help boost your results. Data is updated in real-time, ensuring accurate and up-to-date information.

Access Overview

  • Today: See the clicks from the current day.
  • Week: Understand performance over the past 7 days.
  • Month: Track the accumulated clicks for the current month.

Access Graph (Last 30 Days)

  • Devices: Break down access peaks by device type.
  • Daily History: See a summary of daily clicks for each link.

The access graph shows traffic trends over the month, with details about the most commonly used devices. You can use this data to:

  • Identify traffic peaks and correlate them with specific actions (posts, campaigns, etc.).
  • Adjust the user experience based on the most popular devices.

Additionally, the daily history lets you visualize access trends and identify days with higher or lower engagement. Use this information to optimize your posting and campaign schedules.

Access by Hour of the Day

A heatmap displays the most active times throughout the week. The data highlights busy periods, with visual emphasis on times of peak engagement.

The hourly access chart helps you identify audience behavior patterns. You can use this information to:

  • Schedule posts and campaigns during high-traffic times.
  • Adjust strategies based on peak engagement hours.
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Detailed Statistics: Inspecting Each Link

Each shortened link has its own dedicated page with detailed metrics to help you understand its performance on a granular level. In addition to a graph similar to the main dashboard's, showing access trends, you’ll find specific information about:

Total Clicks

The consolidated number of clicks.

Devices

The types of devices used to access the link.

Browsers

The primary browsers used by visitors.

Operating Systems

Information about users' operating systems.

Geolocation

The most frequent countries or regions among visitors.

Traffic Sources

The channels from which the clicks originated (social networks, partner sites).

About the Collected Data

Statistics are based on anonymous and aggregated information, without identifying individual users. This ensures visitor privacy and security. Not all information is available at the time of collection, so some metrics may appear as "unknown." For more details about data collection, refer to our Privacy Policy.

Exporting Access Data

The data for each link can be exported for external analysis in two formats:

  • CSV: Perfect for use in spreadsheets or analysis tools like Excel and Google Sheets.
  • JSON: Ideal for developers to integrate the data into systems or customized reports.

How to Export

  1. Access the information for a link on the dashboard.
  2. Go to the detailed statistics section.
  3. Choose the desired format (CSV or JSON) and click the corresponding export button.
  4. The file will be downloaded automatically to your device, ready for use.

Turning Data into Strategies

The metrics from kub.sh aren’t just numbers; they’re guides to optimize your performance:

  • Understand your audience: Use data on devices, browsers, and OS to ensure compatibility and personalization.
  • Time your campaigns effectively: Schedule actions based on peak engagement hours.
  • Focus on the best channels: Allocate resources to traffic sources that generate the most clicks.
  • Reach new markets: Explore high-engagement regions to expand campaigns.

With kub.sh, every click becomes a growth opportunity.

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